Engage Launch Fun Website With Plans To 'Start Them Young'
KS1 pupils from New Park School in Harrogate today played their part in a national initiative to raise the awareness of the importance of saving, when they helped engage Mutual launch a new, interactive website, www.funtosave.org.

HARROGATE, ENGLAND, July 05, 2009 /24-7PressRelease/ -- KS1 pupils from New Park School in Harrogate today played their part in a national initiative to raise the awareness of the importance of saving, when they helped engage Mutual launch a new, interactive website, www.funtosave.org.

The website seeks to promote a better understanding of money and introduce the concept of saving among four to seven year olds across the UK. Designed by educational specialists and the UK's Association of Mutual Insurers (AMI), it combines a range of educational games, co-ordinated lesson plans for teachers developed in line with the national curriculum, and accompanying activities that can be enjoyed at home with parents/carers. It is the only web resource currently available which takes such an integrated approach to learning about money, and the combined approach of classroom and home learning make it particularly unique.

Tina Clare, head of brand at engage, the Harrogate-based mutual charged with raising awareness of the website across the Yorkshire and Humberside region for AMI, stated:

"When it comes to saving, it's never too early to learn the basics. Young people are our next generation and it is vital that they develop positive and sensible attitudes towards money and saving. www.funtosave.org engages children in a fun and interesting way, whilst teaching one of the valuable lessons of life. We are thrilled to have the opportunity to work again with children and staff at New Park, this time on a national financial education initiative."

The fun website specifically targets the nation's four to seven year olds, when attitudes to money are forming, and meets an acknowledged gap in the country's financial capability strategy. It provides vital supporting resources for parents and for the country's 14,000 primary schools.

Head at New Park School, Jane Plummer added:
"As a busy school we really appreciate having access to funtosave.org and its accompanying free resources. It provides a great opportunity for the work we do in school to be reinforced outside of the classroom. By working together, teachers and parents will be able to better equip children with some of the life skills they need to make informed decisions and choices."

Engage will be involved in an ongoing programme to raise awareness of the website as a resource for schools and parents/carers across Yorkshire and Humberside.

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Press Release Contact Information:

Kathryn McLaughlin
engage Mutual Insurance
PR Manager
Hornbeam Park Avenue
Harrogate, Yorkshire
UK HG2 8XE
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Fax: 01423 855181
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